When talking about social media, many people think of it as a fun thing they do during the day when they have a few down minutes. Social platforms are seen as a place to keep pictures and look up old friends, to write about opinions and to share memories. But there is a whole other side to social media that I, as a business owner, have come know quite well. No matter how hard many business owners’ try to fight it, our country is an ever-growing social media network with new ways to connect and market coming out daily. It is important as a person in business that I figure out the best way to use social media to further my work connections, to advertise my properties and to market myself as a real estate agent and business owner. While I do believe in the older way of marketing, going out and meeting people and handing out my card, there is just not enough hours in the day. Having social platforms that I can post on helps me connect with a wider audience while allowing more relationships to begin via the Internet. Below I have compiled a list of the benefits to having different social media platforms for your company:
Finding New Customers/New Customers Finding You – Whatever product your are buying/selling, there is always a market out there and the more you are out there on social media marketing yourself, the more likely people will find you. With things like Facebook, you can join groups that specifically go with your company and from there, new customers can find you. Or on a platform like Twitter, finding what you want is only a “@” sign away.
Seeing Your Target Market Personally – With access to your customer base at your fingertips on social media, you will get to know them better which in turn will help you market your company/product better.
Keeps You in the Now – A lot of business owners think they have missed the train when it comes to social media and are not sure why they should start now. Well, I can tell you this, it is never too late to start! Even if you are just putting your business on the social media map, you will be surprised just how quickly being in the public eye will increase your sales. Also, it is more than likely that your competition is on social media already and therefore already a step ahead of you. We both know that being one step behind is never the best place to be so take the step and get your social media started today!
It Is Free – I could repeat this one a few times because let me tell you, marketing isn’t cheap, but social media is free, period. Use that to your advantage! Get out there and figure out what social platforms are best for your brand and then use those as guides to market your company. If you are a company such as a real estate agent, using Instagram to post pictures of upcoming listings or great house fixer-upper ideas would benefit not just you, but your clientele, and possibly future clients as well.
Take the time today and sit down to experiment with different social media platforms to figure out which one best fits your business. If they appear intimidating, there are plenty of social media experts out there who would be willing to sit down and go over each essential element to each platform and help you decide which platform makes the most sense for your company.
Just remember, it is essential to be social in today’s business world, find the best platforms for you and your company and watch your business grow!